10 juin 2016
Vinobusiness: l'avis du journal of American Economics
En attendant le verdict des juges sur l'affaire de Boüard-Saporta, et parce que j'aime bien que rien ne se perde, j'ai envie de vous faire lire un extrait du compte rendu écrit par Karl Storchmann, de la New York University, dans le Journal of Wine Economics, à propos du livre d'Isabelle Saporta.
"The tenor of Vino Business can be summarized in three sentences. Wine is ruled by corrupt big business that is detached from their product. Large firms set the rules at the expense of small winemakers. Organic winemaking is disrespected.
The book is an easy read, entertaining, and filled with valuable information, but Saporta makes no effort to be neutral. Almost everything is suggestive and often she offers her own interpretation – even of facial expressions. For instance, when citing Michel Rolland talking about Chinese buyers “‘… it’s quite good business,’ jokes the winemaker, a greedy look in his eyes.” (p. 16).
About 15% of the text consists of citations, many of them anonymous (e.g., “’Why should they bite the hand that feeds them?’ a great winemaker adds cruelly and scornfully” (p. 84) or “’Michel Rolland has a thing in Argentina… It’s a jackpot. You can make €150,000 for an international contract. … you have a lot less hassle for way more cash".
Sa conclusion se rapproche assez fort de la mienne: "I think Saporta would have served her cause better with greater distance and neutrality and a less suggestive style".
Le texte complet: ICI