20 mars 2014
CEEV welcomes the Reform of the EU rules on Aromatized Wine Products
I received this morning this communiqué from the Comité Européen des Entreprises Vins, who, I do not know why, sent it to me in the English language.
"The EU wine companies welcome this new EU regulatory framework allowing to respect the specificities of this wine sector’s traditional products, while leaving room for innovation in their elaboration, and clarifying their commercial presentation.
Brussels, 20th March 2014 – The CEEV welcomes the publication of this new EU regulation (replacing the 1991 regulation) on aromatized wine products, which offers a clear regulatory framework for these wine based products, in line with the international standards rules of the International Wine and Vine Organization (OIV) regarding definitions and oenological practices.
This regulation features a qualitative approach of the wine-based aromatized products sector, promoting – amongst other factors – the quantity of wine used during the elaboration process, reinforcing thereby the connection with the wine sector and its economy. Each year, more that 2 million hectolitres of wine are used by the aromatized wine products sector in Europe.
This regulation also safeguards the traditional production and commercial presentation of some of these products well recognized by the consumer, i.a. the status quo on labelling rules applicable to sales denominations of traditional products such as Sangria.
This regulation also fully acknowledges the technical innovation of the last 20 years, which allows producers to guarantee the quality and diversity of their products, while ensuring the competitiveness of the sector and the protection of consumers’ interests.
“The aromatized wine products sector is intricately linked to the European wine family, for which it represents an important asset. A renewed EU regulatory framework was highly needed to ensure a quality production by securing, on the one hand, that the traditional products keep those key characteristics that have contributed to their reputation, and on the other hand, that the sector remain innovative and competitive. This has been achieved through this new regulation”, said Enrique Fabregat, President of the “Aromatized Wines” Commission of CEEV".
I totally disagree. Wine is wine and for me, when aromatized, it ceases to be wine. Once again, the EU regulations will confuse the consumer they should inform and protect.
I will thus keep on banning these products from my tastings.
Hervé Lalau, President of Nothing.